The aesthetic devices market is one of the fastest growing markets in the world, and is expected to reach approximately $17,992 million by 2023 (Allied Market Research). Medical aesthetic devices are used to treat a wide variety of issues associated with a person’s looks and aesthetic appearance, for example skin laxity, excessive fat, cellulite, scars, stretchmarks, unwanted tattoos, pigmented lesions, wrinkles, excess hair, age spots, spider veins, and skin discolouration. Aesthetic treatments can includes both invasive and non-invasive treatments, some clinics opt for a combination of both to further enhance someone’s appearance.

In today’s society, the quest to look more beautiful and youthful is unprecedented. Combined with the need to achieve natural looking results quicker than ever before, without downtime or medical risk has led to significant technological advancements in lasers and other energy-based aesthetic devices. Innovative clinic owners, physicians and aestheticians are therefor able to provide the results expected by their patients under one roof, in relatively short periods of time, something their clinical predecessors would not have been able to achieve without months of treatments, or going under the surgeon’s knife.

aquapure demonstration

Technological advancements in recent years have resulted in high functionality, lower costs, ease of operation, and minimally invasive and non-invasive aesthetic procedures that are driving the growth of this market. Clinicians who are addressing the needs of the marketplace are benefitting from these trends.

Skin tightening, skin resurfacing, reduction of pigmented skin blemishes and age-related vascular/dermal lesions, as well as hair removal, are among the most popular treatments, increasingly these services are representing a larger percentage of the profits seen by savvy clinic owners and physicians.

Although this is a profitable and fast growing market, clinic owners and physicians need to stay one step ahead of the game. Most clinics offer the same range of treatments, so how do you remain competitive and offer the best clinical results? By making the most out of your devices, that’s how! Medical aesthetic devices can cost anything up to £200,000, but it surprising how many clinics fall short when maintaining, training, experimenting with combination treatments and even considering consumable costs.

This guide will help clinic owners, aestheticians and physicians know how to make the most out of their medical aesthetic devices, protecting their investments, making the most return on investments and provide the best clinical results they can for their patients.

Maintenance & Servicing

You wouldn’t buy a car and not complete regular services, MOT or basic maintenance. So why would anyone invest tens of thousands into a device without ensuring regular basic maintenance and servicing? Most reputable suppliers / distributors offer maintenance and servicing contracts, sceptics amongst us might think this is a basic upsell, but don’t underestimate the advantages of such contracts.

Rather than being left to improvise when your most popular treatment device stops working, with a diary full of clients, consider signing a service and maintenance contract with your supplier. Your clinic will  have the benefit of routine maintenance checks, as well as access to emergency repairs and replacements, meaning you should never be a device down. Here are just a few of the many reasons why a contract maintenance agreement for your devices can take your clinic to the next level.

Cost savings over the life of the device
One thing that holds clinic owners back from signing a service contract with a supplier is the idea of paying up front when repairs aren’t actually needed and the device is all shiny and new. While it’s tempting to wait until a repair is needed, however unlikely a breakdown may seem, no-one can predict the future. A maintenance and service contract is likely to save you money in the long run, contracts are usually cheaper than call outs for one off repairs, plus contracts ensure a speedy response, meaning you won’t be losing revenue.

Increased longevity of your device.
Medical aesthetic device are a significant investment, so naturally everyone wishes they could get a longer life out of their equipment. By sticking to a routine maintenance schedule, your device will undergo thorough inspections designed to catch any issues before they could cause a major problem. It’s then less likely that you’ll experience an unexpected device failure, and you can be confident that your clinic operations will continue at peak efficiency.

Dedicated service schedule & emergency contacts
You already have numerous tasks competing for your time and attention, and remembering when to call for a service for your various systems probably isn’t high priority on your to-do list. When you partner with a supplier your representative will keep track of your routine maintenance schedule and contact you when action is needed, leaving you to concentrate on your clinic and patients.

When you have an existing agreement with an supplier, you’ll know quickly whom to contact in the event that emergency service is needed. When your device is down unexpectedly, time is of the essence, and you won’t want to waste valuable minutes.

Expert technicians
Building a relationship with a technician who knows your business and is familiar with your equipment is beneficial for both parties. When you have a scheduled maintenance contract, the support team won’t have to waste time learning about your particular devices and needs. They can acquaint themselves with your business processes beforehand, so they will know exactly what devices are most crucial for your operations. Experienced aesthetic technicians know what to look for and run your system and handpieces through a checklist of procedures and will clean, replace and calibrate equipment if necessary. If you use your cosmetic laser or medical device on a regular device, scheduling regular maintenance is a no-brainer!

Looking after your devices